Interview: Laura Greaves, Freelance Writer

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I came across the lovely Laura Greaves just a few months ago, when I read her interview with Sarah Ayoub on Sarah's wonderful writer's blog Wordsmith Lane. Laura's inspiring talent and generous nature shined through her words, which prompted me to reach out to her via email; I will be forever grateful to the kind encouragement she gave me in return. Laura is an accomplished writer, editor and journalist, with over 10 years of experience and multiple awards under her belt. She is currently working as a sought-after freelance writer for such publications as Woman's Day, Good Health and Studio Brides; as well as completing studies in screenwriting and posting on her delightful new blog, which you can find at her website, Laura Greaves. Laura's answers to my interview questions were so comprehensive that there is not much more to say - so enjoy! 

Please describe your career trajectory.
I had my first journalism job while I was still at high school in Adelaide: I was a student reporter for News Limited's short-lived South Australian youth newspaper, Y. After finishing high school a year early, I skipped uni and instead landed a three-year journalism cadetship with Adelaide's The Advertiser newspaper. It was such a fantastic grounding in journalism - I covered everything from car crashes and murder trials to sports and business news. I became the paper's first ever dedicated Youth Affairs Reporter and in 2001 was named Australian Young Journalist of the Year for my coverage of young people and youth issues. I also worked as Fashion Editor at the same time! In 2002 I moved to London and worked for Conde Nast magazines, not as a writer but on the production side of things. To be honest, I was awful at it - but it did provide a valuable insight into the 'business end' of putting out a magazine. After that I moved to a major suburban London newspaper as Entertainment Editor, which was a blast - I interviewed some big names, including Jack Nicholson, Reese Witherspoon and Halle Berry... but the real highlight for me was interviewing Matt and Luke Goss from the 80s boy band Bros (my first true loves!) Then I moved to another London paper to launch their entertainment supplement, and also did a load of freelancing for UK magazines and national newspapers including the Daily Mirror. I moved to Sydney in 2007 and briefly worked as a book publicist, then became Deputy Editor of ACP's Slimming & Health magazine. I became Editor a year later, but sadly the magazine closed not long after. That's when I made the leap into full-time freelancing, which I absolutely love.

How did you know you wanted to be a writer?
Without wanting to sound all hoity-toity, writing has always felt like a vocation rather than a career choice for me. I honestly can't recall a time when I wasn't writing and never actually decided to 'become' a writer - it was always just a given. I still have my grade two report card, where my teacher wrote that she thought I'd be suited to a career in journalism (perhaps because I'm so nosy?!). I think that was the first time I understood that it was possible to write stories for a living and from that moment I was set on being a journo. I do remember, in my teens, briefly flirting with the idea of becoming an occupational therapist (!) and my dad telling me not to be so silly - that I was a writer and that's all there was to it! (Thanks dad!)

What is your writing routine?
For whatever reason, I write best in the afternoons so I use the mornings for 'admin' stuff - going running, walking the dog, errands, emails etc - and then chain myself to my desk from about 1pm to 7pm. (Of course, this changes when I have a lot of deadlines!) I also do the odd bit of in-house sub-editing work, so occasionally I may find myself commuting like the rest of the world! At the moment I'm in the process of restructuring the way I work. I'm also studying screenwriting part time and found that juggling my film school workload with my 'proper' work left me feeling a bit creatively adrift. So I'm now trying to condense my freelance work into three days per week so that I can have two days to work on screenplays, novels, paintings... whatever takes my fancy, really! I feel that when you do a creative thing for a living, it can actually suck a lot of the creativity out of it - so it's important to make time to let your imagination loose!

What do you read?
I don't seem to have a lot of time to read proper books these days (unless I'm on holiday!), but I adore biographies of interesting and inspiring people and I've recently been rediscovering some of the all-time classic novels. My absolute favourite books are Anne of Green Gables and Jane Eyre; I read them over and over and discover something new every time. I'm also a total magazine junkie: I love WHO, Real Living and Shop Til You Drop (I'd love my mag list to include some more high-brow titles, but it's just not going to happen!) There's also several blogs I check out daily, including Erica Bartle's Girl With a Satchel and Sarah Ayoub's Wordsmith Lane. Another favourite is my genius interior designer friend Ange's Wicker & Stitch (http://wickerandstitch.blogspot.com) and a whole host of vintage clothing blogs. And of course I have my own blog at www.lauragreaves.com!

Which writer do you most admire and why?
Wow. Great question! I honestly don't think I could choose just one. There are so many fab freelancers in Australia, I wouldn't even know where to begin! In terms of novelists, I think the UK writer Dorothy Koomson (www.dorothykoomson.co.uk) is fantastic - she's a working journalist but somehow finds time to write very readable, incredibly moving stories about love, friendship etc... all those important things. But I would have to say my all-time writing hero is Tina Fey. She's a brilliantly sharp and funny writer and is able to turn her hand to seemingly anything. I kind of want to be her!

What inspires you?
Goodness, where to begin?! In no particular order... sunny days, great TV (every time I watch Mad Men or Love My Way, I'm literally breathless with how amazing the writing is!), my dog, terrible 80s music, stories of triumph against the odds, my go-getting friends, travel, sleep, my lovely husband, running, my frighteningly clever eight-year-old god-daughter, people who live their dreams, New York City.

What do you love about being a writer?
I love that it allows me to meet people whose paths I may otherwise never cross. Recently, for example, I interviewed a Melbourne-based mother of four who is living with depression and serious illness and has to deal with a hell of a lot just to get out of bed every morning. She was so positive and matter-of-fact and inspiring that after our chat I felt like I could do anything. There's no way I would have had the opportunity to meet her had I not been writing a feature on living with mental illness. I love that! And what I particularly love about being a freelance writer and working from home is that it gives me the ability to stop and smell the roses occasionally!

What advice do you have for aspiring writers?
It may sound obvious but WRITE! So many would-be writers think about writing and talk about writing and set themselves arbitrary deadlines - eg 'I will write a chapter of my novel every month for a year' - but don't actually get down to the business of putting pen to paper. I speak from experience, because I am an all-star procrastinator! But I guarantee that once you sit down and start scribbling - even if you're just writing about what you did yesterday - the words will start to flow and you'll wonder why you ever put it off. There's a writing quote that I love: 'Q: How do I get published? A: Write a great book'. The same can be said of freelance journalism - you'll never see your name in print if you don't just sit down and do it. I think blogging is a great way to start - it gets you in the habit of writing something every day. Force yourself if you have to, but make sure you get those words on that page!

Interview: Florencia Cavallo, ABC Journalist

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Florencia Cavallo is an inspiring young journalist. After securing a job as an ABC reporter in Coffs Harbour earlier this year, Florencia shows that taking risks and moving interstate is all part of the journey to being a successful reporter. Not only is Florencia a good journalist, she is kind, polite and caring towards others. Remember her name, we've got a feeling at Doorways she is going to go far.

Why did you want to become a journalist?
I have always been a nosy person, ever since I was little. I’ve always wanted to know what’s going on in the world. I like meeting people, talking to people, and telling their stories. I knew that by being a journalist; I would learn something interesting everyday. And I have.

Where did you study? Do you think much of what you learnt at university was useful in relation to your job today?
I did my Bachelor of Media Studies, with a journalism major, at La Trobe University in Melbourne. I think like most degrees, they are useful to a point, but to be honest most of what I have learnt has been on the job. University definitely prepared me and taught me things like ethics, working to deadlines, issues with law, and of course the basics in regards to news writing.

But I don’t think university can teach you to be inquisitive and passionate about news. You either have it in your blood or you don’t. I mean if you’re not interested in learning new things, and if you don’t enjoy talking to people and finding out what the story is, you’re never going to make it.

When and how did you start at the ABC?
I knew I wanted to work for the ABC, so my focus was getting my foot in the door with the company, no matter where I had to move to. After a gruelling interview process I got a call saying I got the job. I was ecstatic. I packed my life into my car and moved to Coffs Harbour three weeks later.

So far, what have been some of your most memorable experiences?
Ah that’s a really hard question. I think everyday is an experience. To say that one has been the most memorable would just not be true. Covering the federal election was good fun, definitely memorable. Such a busy time! It was the first election I had covered.

What was it like moving interstate?
It’s actually being ok. I’ve always enjoyed travelling so I was happy to move. Coffs Harbour is a really interesting place to live. Because we cover the entire mid north coast, there’s always a lot happening, and it’s an area that is growing quickly so we have plenty of interesting stories to report. But of course I miss my beloved Melbourne. I’ll be back one day.

What are some of the funny things that have happened to you?
Oh, I think being a ‘Victorian’ is really not an advantage when moving to NSW. I am still getting the names of some regional towns wrong, and it’s especially embarrassing if I do it on air. And of course getting lost during the first few weeks and being late for press conferences were not fun times.

What's been your best new piece?
I don’t know that it was my best piece, but it’s one that has stayed with me because it was so sad. I covered a coronial inquiry into a little boy who died. And the way the parents spoke about their child, and the pain they were in, was just overwhelming. I think covering things like that really make you learn how to be compassionate and sensitive to families who are going through so much pain. And because there is that level of respect and care, the story ends up being compelling to listen to.

What does an average day consist of?
Finding stories, in a nutshell. I have a coffee to start, then sift through emails and never ending press releases. Which ones are important in our area? What do our listeners care about? What do they actually mean? Then the fun starts: putting calls in for interviews, reading newspapers, listening and watching other news to see what else is happening, doing interviews and then filing stories. It’s about quality and quantity. Each journo does anywhere from three to six stories a day (two versions of each). We produce the bulletins, do live crosses to Sydney if they’re big stories, police rounds, file stories for online, and we read five live bulletins daily. They’re full-on days.

What is interesting about working for the ABC? 
Their training, ethics etc. I just love how diverse it is. There’s so much room to work on stories that interest you, and every day is a challenge. We don’t just work as journalists, but we are news readers, producers, online journalists and twitterers.

What advice would you give to others wanting to work for the ABC? And whats the best advice you were given along the way?
Journalism is a really competitive industry, everyone knows that. I think it’s important to be sure of yourself (without being obnoxious) and know your potential. I think whether it’s the ABC you want to work for, or any other company, it’s important to keep your head up and keep applying for positions. Don’t take no for an answer, and if you get turned down for a job, think about what you learn from it, and how you can utilise that skill to ace your next interview.

I think the important thing is not to give up. A lot of people graduate having a passion for news and current affairs and it slowly dies off because they are exhausted by the process they have to go through. But everyone goes through it.

The best advice I could have gotten was to do work experience and volunteer work while at uni. No one cares if you have a degree – anyone can graduate with good marks. But have you tried to get published? Have you put in hard work at community TV and radio stations? How much work experience have you done? What about internships? Casual work? That’s what employers care about.

And I was lucky enough to have a husband who really supported me, and pushed me to keep pursuing my dream.

What are your long term goals? Where do you hope your career to go?
I’ve always known that I want to focus on TV reporting. I enjoy the creative side of TV news, working with pictures and audio to create a story people enjoy watching and remember even after they have turned off their TVs. And I would really like to be part of a team who is focused on live news coverage.

But as a really wise person once told me “a career is a marathon, not a race”. And at this stage, I’m just enjoying the ride.

Overcoming the little voices that tell you that you can't write

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Sometimes the writer's mind can feel like a sleepy and slow place
This week I have been a spring racing carnival junkie - I didn't just go to one race meet, I went to four of the big ones including Cox Plate, Melbourne Cup, Oaks Day and Stakes Day. So it is little wonder, after a few champagne filled days, that I am struggling to think of ideas for what to write a column on as my brain cells restore themselves. 

You know the feeling where your head feels empty and you start to feel cranky and stressed because you are frustrated with yourself that you can think of any ideas for a post? Or let alone motivate yourself to write something? 

I have plenty of ideas on what to write about flying around my head but the stress is dealing with a negative mentality that says, 'No I don't think you know enough about that..' or 'That needs way more research if you are going to write on that...' 

So how do you combat that sneaky little voice in your head telling you that you can't do it? Where do you find the confidence to overcome the negative inner chatter and basically... just write? Why is it that we feel fear and irritation with ourselves just to get started? 

My personal solution to the problem: take a huge, deep breath and let it out.  I remember once reading that after all the research and remedies for overcoming stress around the world, there was no solution more effective than taking a deep breath. You then must imagine the breath blowing away the negative thoughts. I get to the point where I just about shout at the negative voice to be quiet and turn up the mental volume on the positive thinking that you can do it - millions of people have written books, articles and posts, what is stopping you from it doing it? Thus reminding yourself that you would be better off writing something than nothing at all and once you get started, you normally can go on.

Then write... write, write, write! It is a little tacky yet true, like the Nike slogan - just do it because no one really cares about your excuses. 

November 5: Weekly Wrap-Up

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Novelist Jennifer Weiner's tips for aspiring writers, in a neat 10 step life-plan. Wonderful advice!

Similarly, a 7 step plan for aspiring journalists, by successful freelance journalist (among other things!) Adam Westbrook. 

A sparkling piece of investigative photojournalism.

Literary legend Kurt Vonnegut dispenses advice to young writers. (His primary piece of advice: don't use semicolons. Oops.)

If you are a writer, you almost definitely spend a great deal of time procrastinating. This brilliant New Yorker article provides some insight into why we procrastinate and how to overcome it.

Interview: Benjamin Law, Writer

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Photo courtesy of Tammy Law (All Rights Reserved)


Benjamin Law's byline first caught my eye when I came across "Bogan or Gay?" in frankie magazine. It was hysterically funny, and I proceeded to read it aloud to every member of my family, who all loved it just as much as I did. Ever since, I have flicked straight to Ben's articles every time frankie arrives in my mailbox - they never fail to make me laugh, cry and think. His quietly provocative articles for The Monthly (particularly Saving Yourself and A Gay Old Time) are also wonderful and his debut book The Family Law, a refreshingly candid, side-splitting anthology of stories about his wonderfully eccentric (yet touchingly relatable) family, is brilliant.

Ben is a freelance writer. He is a senior contributor to frankie magazine and his work has also appeared in The Monthly, Qweekend, Sunday Life, The Big Issue, New Matilda and The Courier Mail. The Family Law was released this year to raving reviews and has shot to the very top of the best seller list at Avid Reader (beating even Stieg Larsson). If you would like to find out more about Ben, you can visit his website, follow him on twitter and read this interview, which he generously granted us while working on his new project in Tokyo. 




Please describe your career trajectory.

I've always loved reading and wrote stupid stories as a kid. But I probably first got into magazine writing properly when I wrote the Letter of the Month at Rolling Stone as a 16-year-old. The editor sent me a Panasonic stereo for my troubles. (It’s the stereo I still use to this day.) I’m idiotically proud of the fact my first byline was a paid one — if you count stereos as payment. From there, I did a creative writing degree and started writing for every magazine that would take me on.

How did you know you wanted to be a writer?

I'm not sure if was actually a life ambition from the start. But I do remember reading an article in Rolling Stone as a teenager that blew my mind, called The True Story of John/Joan. It was one of the longest stories I'd ever read in the magazine, and looked at a true life case of twin boys in the US where one had a botched circumcision. Scientists effectively tried to make that boy into a girl, and the resulting life story just defied belief. It was probably the first non-fiction I'd read that read like a gripping novel. That got me thinking about the stuff I'd want to write about.

What is your writing routine?

Up until recently, my routine was pretty ad-hoc. My boyfriend produces radio for the ABC and gets out of bed at 3.30am. So out of guilt, my schedule used to run like clockwork: wake up at 6.30am; roll out of bed; green tea; check email; read news; shower; housework; writing/interviewing/editing by 9am. Swim laps; dinner; write some more; sleep. But now, because my research has taken me overseas, I've had to adjust to writing on the road, in airport terminals, in bed — whenever. The concept of routine has pretty much been stolen from me now.

What do you read?

Everything I can get my hands on. Regularly, I read magazines like The New Yorker, GQ (US version), Details, Time, National Geographic and Butt, which is this terrific Dutch gay magazine. Every day, I trawl through Australian, UK and American news websites, and also a fantastic queer news portal called Towleroad. And I'm always reading book, whether it's fiction or non-fiction.

Which writer do you most admire and why?

There are way too many. David Sedaris, obviously — he's a genius and one of the funniest people alive. I adore Jonathan Franzen and Zadie Smith, and the way they both write about people and families in their fiction. Chris Heath and Susan Orlean are two American non-fiction writers who I think are wonderful, and closer to home, people like Chloe Hooper, Helen Garner and Anna Krien do it for me.

What inspires you?

People. I just think people are super interesting.

What do you love about being a writer?

It's great being a writer if you have a short ADHD attention span like me. Every new story is literally a new job; it's impossible for me to get bored.

What are you working on at the moment?

Right now, I'm in Tokyo where I'm doing research on queer celebrity culture, especially on TV here. It's part of a bigger travel adventure book that looks at queer people throughout the Asian continent. Earlier in the year, I was in Thailand going backstage with the nation's biggest ladyboy competition, and in China looking at how young gays and lesbians connect on the internet, in a country where the internet is heavily moderated.

How important do you think it is for writers to have a unique, recognisable voice, even when they are writing for publications?

It really depends on the publication you're writing for. I've been with frankie magazine since its second issue, and both Louise (founding editor) and Jo (current editor) both really encourage their writers to present themselves as a character. As a result, it's probably one of the few magazines out there where readers pay attention to the bylines and flick immediately to their favourite writer, whether it's Marieke Hardy or Justin Heazlewood or Daniel Evans. As writers, that's really gratifying.

Do you tweak your writing process or mindset when you are writing journalistic pieces for The Monthly, as opposed to your irreverent (often quietly heartfelt) musings in frankie?

All the different magazines I write for demand different things. The Monthly is usually a bit more involved and I invest more time into research and interviews, whereas frankie is often about making sure things are as funny as possible, but super-focused on a theme since the stories are usually capped at 650 words.

What advice do you have for aspiring writers?

Read anything you can get your hands on. Be curious about everything and everyone around you. And then, finally, take notes.

Interview: Adam Joseph, Marketing Writer

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This is by far one the funniest interviews I have ever read. Adam has answered the questions in fabulous style - the responses are engaging and easy to read but at the same time add a great element of humour to them. He works for the Herald Sun as their Readership Director but has had an extensive career in newspapers. Funnily enough, I met Adam at the mUmBRELLA Question Time breakfast last week and he was just as pleasant in real life. Enjoy his interivew and I hope it gives you an insight into other areas of newspapers.

Could you tell us a little about your career trajectory?
I was born a long time ago in a tiny fishing hamlet in ... actually, no scrap that it's going to take far too long. How about this: graduated from university with a degree in social anthropology. Commenced a career in marketing. Moved into newspapers. Now specialise in marketing strategy and consumer insights.

Can you tell us more about your role as Readership Director at The Herald Sun?
It's a funny little job title. I'll let you into a secret - I made it up. In essence, my role is a senior marketing one charged with helping to make the entire business more "customer-centric". Our two main customers are readers and advertisers and so my role sees me working across all major business units. I head up all market research that we undertake at HWT, which ultimately fuels our strategic thinking and contributes to the strategic planning process. I just made all that up too, you like?!

You've worked in the newspaper industry for over 10 years, what makes you excited about it?
What excites me is that I'm half way through my life sentence and will soon be eligible to apply for parole. But seriously, the thing that excites me most is working with such strong brands which ultimately help to connect people - connecting them to their interests, connecting them to eachother and connecting them to the wider society. "Newsbrands" on all content platforms i.e. print, digital, mobile - will continue to play an important role in society for many decades to come.

What are some of the differences in the newspaper industry in the UK and Australia?
I think the Australian newspaper sector is in a much stronger position that the UK newspaper sector right now. In fact, I wrote an article recently on this and as a shameless self-publicist it would be inappropriate of me not to mention it here: http://www.slideshare.net/AdamJoseph/newspapers-waving-not-drowning-bt-feb-2009

You have a column in B&T magazine, how do you find trying to think of ideas for your column? And what kind of response do you get from readers?
Great question. Inspiration for columns can come from all manner of different places. Things that make you laugh out loud or snort with anger are usually good places to start. Things you hear that send your bullshit-detector into DEFCON 1 status are good. And all the usual suspects - things you read in newspapers, conversations you have with people, conference speakers you heckle etc. Inspiration is a bit like perspiration - it can come from almost anywhere, given strenous enough exercise.

As for reader response to my columns, I'm really not sure - but I tell you what, I have both of their phone numbers so I'll call them up and get back to you if that's OK? If they're still talking to me that is ...

You have seen many journalists and writers in your time, what do you think makes a good one?
I'm not a journalist but I do enjoy writing - I'd probably describe myself as a "marketing writer". To your question, I think the profession of journalism is similar to the profession of marketing in that there are several different "segments" of the craft. These range from old-school investigative journalists, to opinion columnists, to feature and lifestyle journalists and so on. For me, a "good" journalist tells an engaging story with good illustrations and uses humour wherever possible.

What is your best advice for young people who want to go into the media industry? And may even want to branch out to the marketing side of things?
Go see a head doctor. No, my honest advice would be to study hard, network harder and try to get on the career ladder on any rung that you can within in the media sector, even if it's not your "dream job" or in fact anything like it. Then work really hard and do your best to get noticed. As for subsequently branching into marketing, I'd suggest joining the "Emerging Marketers" group which is part of the Australian Marketing Institute. And then go from there.

Don't Overlook the Local Rag...

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Surf Coast Times Oct 26
Don't overlook community newspapers for experience - Surf Coast Times, VIC

This is an article I wrote when I finished working as a journalist for a community newspaper 6 months ago. For readers, it will give you a good insight into the types of experiences you can have at a community newspaper. They are golden training grounds that allow you the opportunity to have a plethora of new experiences. I know that today many young people look upon them as stuffy and stodgy pieces of rubbish that would be better use as bonfire fuel.  But if you look at famous Australian journalists today, you will find that a large majority of them started in community newspapers including  Ita Buttrose, Naomi Robson and Jessica Parry.

"I feel like I am in mourning. I have recently left my job as a journalist at a regional community newspaper after two years and I will miss it. But it has been a very interesting experience.
I was offered the job half-way through my degree after doing work experience at the paper. I have been working there two days a week ever since. That’s why I would suggest to any student the value of work experience, and not overlooking sometimes boring community newspapers for the more ‘glamorous’ or ‘cool’ media such as fashion magazines.
Broome's local newspaper, WA
It has been an amazing experience that not only gave me experience as a working journalist but as a photographer, receptionist, database gatekeeper, website updater, broad range journalist – I have written on everything from sport, music and hard news, to feeling like a pseudo counsellor at times for interviewees. I also started as an untrained photographer so having the confidence to give things a go is important for young aspiring journalists.
I now understand almost every facet of a newspaper from what the graphic designers do to what the publisher does, the importance of advertising revenue for a free newspaper, respect for the owners of the paper, and how the printers can make costly mistakes.
In an average week , I would take up to nine photos and write up to nine articles of all sizes. You don’t have to be as fast a writer as you would in a daily newspaper, but you do have to be organised. I may have spent a day and a half getting all the interviews and photos done to then spend an afternoon writing articles and putting it all together.
Byron Bay Echo, NSW
Right from the start it was very much a sink or swim environment. Yes, I had other staff members to help me but like may newspapers, we were underresourced so there was not a lot of time to sit down for a chat. I just had to think hard, have an eye for detail, be thorough in my work and network with people in the region. Apart from university, there was never any further training either.
However, there were many good things about working there. I had a lot of creative freedom with the photos, and I developed a good working relationship with my editor that would allow me to put forward the stories my contacts suggested. I also got to interview many celebrities such as Arj Barker, Bertie Blackman, Little Birdy, Darryl Braitwaite, James Reyne and Ray Martin, as well as meeting and interviewing many politicians.
Hawkesbury Gazette, NSW
Also, a lot of the content I produced was advertising driven. This was often a problem because when a client decided to advertise with us, the sales staff would promise them a free editorial. However, many clients didn’t understand that the editorial was separate from their advertising and often demanded to see the editorial before it was published, to ensure it was what they wanted it say.
Noosa News, QLD
This really sharpened my integrity and respect for the profession – it is important for journalists not to feel bullied or pushed into writing for their advertisers. Instead, you have to keep respect for your audience in the back of your mind. Although, it was difficult when some clients spoke in ‘advertising’ speak during their interviews, it was up to me and a good challenge to try make what they were saying extremely interesting. 
Writing about so many advertisers though, has given me a thorough knowledge of many different kinds of jobs. I also lived in the town where a lot of them were based, so I now know who is good to go to for services, who is nice and it has been interesting hearing from people on all the different issues they are having in a community. I also enjoyed writing about new businesses, and helping them attract more customers with the articles I wrote.
Overall, it was a life-changing experience that I will never regret. For students who want a broad range of experience in the media, community newspaper."